.Manly Bands is a direct-to-consumer homeowner of males's rings. The company launched in 2016 after John Ruggiero, the co-founder along with his partner Michelle, could not locate an ideal wedding ceremony band.This is actually Ruggiero's 2nd look on the podcast. In April 2021, our team talked about the business's starting, one-of-a-kind band components, as well as a lot more. Ever since, Manly Bands has actually acquired its maker. The manufacturing of rings from, claim, Port Daniel's whiskey gun barrels or Fender guitar cords makes powerful video clip, states Ruggiero, best for narration on social networking sites as well as elsewhere.The whole audio of our chat is inserted below. The records is actually edited for size and also quality.Eric Bandholz: Give our company a rundown of what you carry out.John Ruggiero: My wife, Michelle, as well as I started an online ring company called Manly Bands in 2016 to deal with a concern of wedding bands for guys. We were simply married. I have large fingers as well as couldn't locate a band that I liked that was actually certainly not overpriced. My possibilities were buying from a catalog or even having one thing custom-built.I wound up purchasing from a site. The ring got there in a standard mailer, with no container or even customer service. It was actually an unpleasant expertise through today's ecommerce specifications.We acquired wed, moved to Florida, and also required a task. Our team informed ourselves, "Our team're both entrepreneurs. Why do not we create our personal company?" Our experts reviewed the sorts of problems our team would certainly found and exactly how to address all of them. My band expertise arised, and also our company decided to try to address it for other people.Our objective when our company began was to pay out lease. Our company believed making a couple 1000 dollars a month from this will be awesome. Our company considered it a way of life business, certainly not high-growth. It was only Michelle and me in our garage designing rings as well as sending them out to consumers. Our experts had hit on one thing. Our information reverberated with leads.Michelle as well as I create a superb group. I produce concepts, and also she's the implementer. A considerable amount of our effectiveness goes to her imaginative thoughts. She names the rings and also builds identities. She links the bands to consumers. Defining a band solely as "eight-millimeter black" didn't cut it.We created rings coming from special materials, such as Port Daniel's barrels or even exclusive steels. Your business took off. Ever since, our team've grown dramatically. Our company now have more than 55 people in the Manly Bands household. About one-half of those are actually band craftsmans that work in our lately obtained production shop in Utah.Bandholz: When did you acquire a maker?Ruggiero: About a year and a fifty percent ago. Our company had actually been their consumer for several years, so we knew them properly. Many of their company was actually retail, which didn't enthusiasm us-- mosting likely to mom-and-pop jewelry experts. They kept their retail clients and trademark name. Our company obtained several of their resources and also delivered over employees.Prompting a manufacturing staff has actually been one of the most effective factors we've done. It's been unbelievable to head out there and see all of them create bands out of Fender guitar strands or metal from an M1 Abrams storage tank.Bandholz: Just how does internal production impact advertising?Ruggiero: It's been substantial. Taking an electronic camera to the opposite side of the workplace and also recording the team utilizing lathes to cut the metallic poles or scotch gun barrels right into rings produces astonishing online video. Our company have our camera workers out there continuously. Our company make use of that video on our social networking sites and also in our advertisements and also email lists. Our company attempt to ensure that given that a lot of providers in the men's band space do not manufacture. They drop ship or order from foreign and after that deliver it out. However we want it to last a life-time and be actually one thing individuals can easily take honor in.Our team have actually possessed a considerable amount of effectiveness with our armed forces heritage compilation, where we source distinct military products. Our experts have the M1 Garand rifle supply, the lumber component, from War of the nations I. Seeing our team put that in the turret as well as cut a part out for a band is actually intriguing.Our advertising and marketing for those rings talks about the background, the soldiers, where the weapon was actually made use of, and factors like that. My partner and also I analyzed filmmaking in college. Our experts utilize our capabilities to educate and also tell a story. For instance, I lately obtained an e-mail from a customer that discussed that his gramps made use of to drive M1 storage tanks. The consumer talented some of those rings to his grandfather, and also they possessed rather an emotional swap. It's nice to assist clients get in touch with their past times as well as create one thing relevant.Bandholz: Where can folks get a band from you?Ruggiero: ManlyBands.com. Our company possess pictures on Instagram, also. I perform Twitter and LinkedIn.